Primare was formed in 1985 to make hi-fi components that symbolised a radical shift in how music systems were perceived, long before 'lifestyle' designs were popular. Primare have proven that excellent sounding hi-fi can also be engineered with style and the latest range is their best yet.

This ethos has been at the core of everything Primare has released, and since engineer Bjorn Holmqvist joined the team in the late 1990s, Primare has sought to be counted as one of the world’s most progressive and desirable high-end hi-fi companies. Primare offer a range of excellent amplifiers, CD players and DACs.

In recent years, Primare products have enshrined the brand’s uncomplicated Scandinavian design ethos. Individually or combined within matching systems under the command of a single intuitive handset, they continue to prove that great hi-fi design can inspire lovers of fidelity and aesthetics in equal measure. Primare make hi-fi for living as well as for listening!