JBL breathes life into music in a way that can be felt which is why it is chosen to power some of the world’s greatest musicians, athletes and venues. The greater the quality of a JBL sound system, the nearer you find yourself to your favoured artist.

In the youth of founder James B Lansing, movies were the primary way to consume sound and music. Before JBL was full incorporated, James B Lansing helped innovate sound technology for movie theatres. Today, JBL remains the loudspeaker of choice at an overwhelming percentage of cinemas worldwide.

The high fidelity market entered a golden age in the 1950s with JBL as a major contributor with the introduction of legendary products, such as the Hartsfield and the Paragon.

The dawn of rock festivals during this time period provided JBL with an opportunity to become part of major cultural movements in the United States. JBL famously has sound equipment featured at the Woodstock music festival in 1969 including the renowned 4310 Studio Monitor which was adapted for consumers as the famous Century L100 in the 1970s.

The 1980s and 1990s brought about an explosion of home theater audio systems where people could have the experience of “going to the movies” from the comfort of home. JBL developed products such as the L212 and the Everest and JBL Synthesis ultimate-performance complete home theatre audio systems.

The past two decades brought tremendous change in sound technology and music consumption. The advent of the Sony Walkman and the iPod proved the popularity of portable music; but JBL took the listening experience to the next level by creating a variety of headphones and portable speakers. .

Today, JBL is well-reverred master of their art as evidenced by their partnerships with other master such as NBA to Coachella to deliver an even better sound experience.