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Hi-Fi - Emotiva

A well set-up hi-fi system can sound incredible and dramatically improve your enjoyment of music. We specialise in proper hi-fi separates and matching these to suitable hi-fi speakers and pride ourselves on offering expert advice by phone or e-mail and in our showroom. Our carefully selected range of hi-fi equipment includes many industry award winners and spans between great value products, exclusive Audio Affair hi-fi offers and some of the finest music systems available.

You can browse our range of Hi-fi Separates, which includes hi-fi amplifiers and music "source" components, like hi-fi streamers (for enjoying music over the internet and stored on your home network), DACs (for the best sound from your Mac or PC), media servers (for storing music including high res files) and CD players. We also sell a range of one-box hi-fi systems like the Naim Uniti range - just add speakers!

You can also browse our range of Turntables & Cartridges to view our range of turntables, phono cartridges and turntable phono stages (pre-amps) or select Vinyl & Accessories to browse our range of music LPs and turntable essentials and upgrades.

We pride ourselves on good service. If you need any further advice on a new hi-fi system or upgrade for your existing system, please call or e-mail us.


Emotiva launched with the goal of creating premium hi-fi and AV products at very affordable prices. Emotiva’s entry into the UK market has already been greeted with several "Editors Choice" awards and excellent reviews.

As premium audio market has become a dwindling market with ever-inflating prices, the value of auditory bliss has got out of reach for most audiophiles. Therefore, novel enthusiasts have had to settle for lesser hi-fi quality systems. However, Dan Laufman and his team spotted the market inefficiencies and ever increasing prices. So while they were aiding some renowned audio brands in manufacturing their gear, they also decided to create Emotiva.

The goal of Emotiva is to create great performing home theatre and audio equipment that is within the budget most audio enthusiasts. Everyone in the Emotiva, from the engineering team, the manufacturing group, to the support staff, have your ultimate home entertainment experience at the forefront of their mind.

What makes Emotiva different from many other home entertainment manufacturers, is that they are passionate enthusiasts themselves who enjoy the experience of using Emotiva products equally as much as designing and building them.

Emotiva brings you hi-fi quality sound, by combining the latest engineering technology with the top quality components of more expensive ‘audiophile products,’ without the high price. For example the Emotiva Basx units are very competitive priced, and if you assess the versatility of the Emotiva a-100 basx you can understand that the listener is paramount to their philosophy. Many of the Emotiva units are modular and upgradeable, and all of them deliver top quality acoustic performance to last a lifetime.

Traditional hi-fi speakers (either bookshelf speakers or floorstanding speakers) are passive and require a separate hi-fi amplifier. The most popular type of amplifier is an integrated amplifier (a single box designed to be the heart of your hi-fi system, connecting to all of your music "source" components like hi-fi streamer, CD player etc and to your speakers).

Generally however, the most desireable and best sounding type of amplification though is to have a separate power amplifier (which connect to your speakers) and pre amplifier (which connects to your music "sources" and the power amplifier). By having these two boxes rather than one combined box (hence the word "integrated"), each box is designed specifically to perform that part of the amplification and by splitting these duties up, each section benefits from this dedicated design, separate power supplies, and sometimes better components, resulting in better sound quality through your speakers.

Whatever your choice and budget for amplifier and speakers, we have a range of equipment to suit. We also sell a range of valve amplifiers, which offer a warm, rich sound and a heritage of hi-fi listening that is as endearing to look at as it is to listen to. This valve amplifier range also includes in itself both "integrated" and "pre" / "power" valve amp models.

As mentioned, our range of music "sources" is also comprehensive. Hi-fi streaming has gradually taken over CD players (although we still offer CD players and dedicated CD transports which can be connected directly to a DAC). Streaming music didn't used to be taken very seriously in the hi-fi community back in the days of mp3s and highly compressed audio viles, but with the advent of better content available online, using a hi-fi streamer is now a serious option as a music source and can even sound better than a CD player if you play and collect high res audio files. 

The popularity of turntables for playing vinyl has also massively increased in past years (beyond that of CD players) but please note that your hi-fi amplifier must have a "Turntable" (or sometimes labelled as a "Phono") input to be able to play vinyl on your turntable, as the output level from most turntables is lower than that of other music "sources". If your amplifier doesn't have this input (or even if it does), we recommend using a high quality turntable pre-amp, referred to in hi-fi circles as a phono stage. We also sell a full range of replacement phono cartridges and other turntable essentials to get the best sound from your vinyl.

If you would like further advice, please call or e-mail us or visit our Birmingham showroom and one of our hi-fi experts can assist you. Don't forget to browse our full range of speakers and our Audio Affair exclusive offers as well.

Hi-Fi - Emotiva

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UK Local Rate Number
0844 50 403 50

Sales Landline
0121 224 7300/7401

Customer Services Landline
0121 224 7350/7351

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