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About Us

We are an award winning independent hi-fi retailer, selling a select range of speakers, headphones, hi-fi separates, music streamers, multi room systems, soundbars, home cinema packages, vinyl, turntables, accessories, along with anything else that plays music and sounds superb. Our product range from over 100 selected brands spans between excellent deals (many of which are exclusive in the UK) to some of the finest audio products available on 0% finance


You can shop online or visit our Birmingham showroom (scroll down to read more).


Why shop with us online?

- 24hr Free UK Delivery (on in stock items ordered before 2pm)
Low prices (we offer the best deals - if you spot cheaper, select "Found it Cheaper?" on the product page)
0% finance available on orders over £500 (to UK customers) - apply at the checkout
Collect loyalty points (every time you shop online, these accumulate and can be used against future orders)
30 day money back guarantee (you can return your order within 30 days - this does not affect your statutory rights)
- Secure ordering (we use the very best security possible to ensure your details are processed safely)
- Call or e-mail any time to ask our audio experts for advice or speak to our friendly customer service team.
- Live chat (prefer to chat to someone online? Click live chat on the bottom right during opening hours)
- Authorised retailers (all new products include full manufacturer warranties - why take the risk elsewhere?)
- Recently featured in a 4-page Hi-Fi Choice magazine article (click below to read more)


Why visit our showroom?

Coronavirus (Covid-19): Please note that until further notice, we are not accepting demonstrations, visitors or customer collections at our showroom. All orders will be shipped (DPD have their own arrangements in place for safe as possible delivery) and you are covered by our 30 day money back guarantee if you change your mind. For further info/updates, please click here

Many of the products and deals we offer are exclusive to us in the midlands (in some case the UK) and we have situated ourselves in central England to make oursevles easily accessible for everyone. In addition to the benefits of shopping online (above) which you can enjoy in store (including internet prices), you can also expect the following:


- Friendly, expert staff on hand to assist in a comfortable, no pressure environment (take as much time as you need)
- Dedicated hi-fi demo room, headphones bar, wireless speaker area (and home cinema demos by appointment)
- Complimentary fresh coffee, teas, still or sparkling water with every demonstration
- Bring your own music (CDs, vinyl, high res files on a USB, your laptop, etc)
- Bring your own equipment in for comparison if you wish (we can accomodate this for comparisons)
- Late opening (beyond normal hours) by appointment (contact us to arrange)
- Generous part exchanges/trade ins on your old equipment - email a list before coming in for a quote


Above all else, it's all about the music - come and experience how amazing it can really sound!


Arranging your visit

You are welcome to visit us at any time during opening hours but if you wish to demo something specific, we recommend calling or e-mailing ahead so we can have the equipment ready to listen when you arrive


What equipment do we have on display?

We keep a wide range of equipment on display which is available to listen to during your visit and we really do mean "wide range". Our current speaker selection in store spans between our exclusive offer on Wharfedale Diamond 10.1 speakers to the incredble KEF Blade 2 speakers. Our headphones range spans from budget (but good quality) models under £200 to high end headphones like Sennheiser HD800S and Focal Utopia with many more on demonstration. If you're interested in something not on display currently, if its on our website, we can arrange a demonstration for you - please call or e-mail in advance and we'll have it ready. Also, don't forget, even if you're not in the market to buy now, you're still welcome to come in for a listen and experience some of the finest hi-fi, speakers and headphones on demo in the west midlands - everyone is welcome and its what we're here for. Pop into our showroom and experience how good your music can sound!


Headphones Bar Headphones demo
KEF Reference and Naim Home Cinema demo
Customer Demo Focal Kanta and Naim


How to find us?

Our hi-fi showroom is easily accessible - click here to view address and directions. There are several car parks in the vicinity in addition to dedicated customer parking that we can direct you to.


With many more products on display than we can possibly mention here (including many other speakers, hi-fi separates, turntables, headphones, soundbars, AV and home cinema systems), you can look, touch and listen before you buy. Unlike some traditional hi-fi stores with opinionated or pressuring staff, we hope that you'll find us to be the most welcoming and friendly hi-fi store you'll ever visit. After all, we are here for YOU, to help you find the music system which is right for you, and we endeavour to offer exceptional customer service at every stage.


Want to learn more about hi-fi?

If you're new of hi-fi, or even it you're not, we regularly write articles and "how to" guides on the Audio Affair Blog where you can learn more. We're very active on social media - if you "Like" our Audio Affair Facebook page, you can chat about the products we sell and keep upto date with the latest news and special offers.


Custom Installation

Our in-house installation team caters for residential and commercial installations in the midlands, London and beyond. From planning to completion, our team combines 50 years of experience and can work with you to find the right solution. For a quote or to discuss your requirements in full, please e-mail We also have a dedicated business development manager for our business customers. For B2B enquiries, please email


Audio Affair History

Audio Affair is a trading name of Alexander Michael Limited (registered company number 05750850). We launched online in 2006, initially selling rare audiophile vinyl and in 2007 we expanded our range to include hi-fi separates, AV equipment and headphones. We also opened our showroom and collection point in Birmingham City Centre in the Custard Factory, which is to Birmingham what Shoreditch is to London. Since 2007 we have expanded our range online, our staff and our warehousing to ensure we offer the best selection of products, at the best prices, with good stock holding for quick delivery.


We're music lovers (most of us were brought up on good hi-fi!) so it was always our intention to focus only on the very best specialist products available, from the world of two channel hi-fi, AV, music streaming, multi room systems, headphones and speakers. The "best" doesn't always mean the most expensive though! It simply means we pick only the best at each price level to ensure you get exceptional value for money. You won't find any cheap plastiky phone dock speakers on this website!


In 2012 we refurbished our showroom, adding Naim Audio, Cyrus Audio and KEF Reference to our range of hi-fi in store. We also became the most followed hi-fi retailer on social media (on Facebook and Twitter, as of July 2013). More recently, following extensive customer feedback, we relaunched our website with many new features, including a less cluttered style, larger product photos, real time stock status, and better search to help you find what you're looking for more easily, along with a simpler one-page checkout with the option of applying for finance online (rather than by phone). All of this is backed up by an even better stock and customer service management system to ensure we can offer the very best service. 


Free from ties or purchasing restrictions, we have no obligation to sell you one brand over another, so while we may make suggestions and recommendations, we leave it to you to trust your ears. Bring in your own music, equipment from your own system or request a demo at home (our team has travelled as far and wide as Cornwall and Scotland!). Whatever your requirements, we take a genuine interest in helping you find the system that is right for you.


We offer so much more than our competitors, including a massive range, low prices, large stock holdings, fast delivery times, expert service, some great package deals (available online or by phone) and we aim to price beat any genuine like for like price from any other authorised UK retailer. Established in 2006 with the mission to be a welcoming and friendly environment to discover hi-fi along with offering exceptional service and the best deals. Over the years since we started we've become friends with many of our customers and one of our staff was even best man for a long time customer! With many exciting reinvestments and plans ahead to make your shopping experience with us even better, we aim to become the #1 single-store destination for hi-fi, speakers, headphones and home cinema in the UK.


Looking for DJ or Pro Equipment?

In 2012, we launched a sister website DJ Tech Direct, selling DJ and pro music equipment, including DJ decks, mixers, music tech, monitors, music production equipment and more.


Contact Details

UK Local Rate Number
0844 50 403 50

Sales Landline
0121 224 7300/7401

Customer Services Landline
0121 224 7350/7351

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Copyright © Audio Affair (Alexander Michael LTD) 2006-2020. Vat No. 913183835. All rights reserved.