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About Us

We are an award winning independent hi-fi retailer, selling a select range of speakers, headphones, hi-fi separates, music streamers, multi room systems, soundbars, home cinema packages, vinyl, turntables, accessories, along with anything else that plays music and sounds superb. Our product range from over 100 selected brands spans between excellent deals (many of which are exclusive in the UK) to some of the finest audio products available on 0% finance


Why shop with us online?

- Free UK Delivery (same day shipping on "In Stock" items ordered before 3pm on weekdays)
Low prices (best possible deals - if you spot it cheaper, select "Found it Cheaper?" on the product)
0% no interest finance available on orders over £500 (UK customers only) - apply at checkout
Collect loyalty points (earned every time you shop online, if you create an account at checkout)
30 day money back guarantee (for peace of mind, does not affect your statutory rights)
- Secure ordering (we use the very best security possible to ensure details are processed safely)
- Call or e-mail any time (for help and expert advice on anything we sell from our friendly team) 
- Live chat (chat to someone online during opening hours - currently on desktop site only)
- Authorised retailers (all new products include full warranties - why take the risk elsewhere?)
- As featured in a 4-page Hi-Fi Choice magazine feature (click below to read more)


Why visit our showroom?

We offer a fresh and modern approach to retailing where everyone is welcome - whether you're completely new to hi-fi and headphones or whether you've built an impressive system and want to upgrade further. We are based in central England (Birmingham City Centre) making us easily accessible from M5, M6, M40, M42 etc. Our showroom offers what is probably the best selection of hi-fi, speakers and headphones on demo anywhere in the midlands. We combine our buying power to bring you the best possible deals, with good old fashioned customer service. 
Our showroom experience is split into:

- Speakers and Hi-Fi - while we do offer 30 day home trials, our showroom offers you the chance to demo hi-fi and speakers from a wide range of brands and models kept in stock.
- Headphones - our two (2) headphones bars are dedicated private listening areas for a wide range of headphones from budget to high end model, with a good range of matching headphone amps, DACs and streaming options.
- Home Cinema - strictly by appointment, we are able to demo the latest Sony and JVC projectors alongside a range of high end multi channel amplifiers and AV receivers.

For the best experience please call or e-mail to arrange a demo before travelling. We are currently accepting many requests for demos - booking ahead ensures demo areas aren't already busy, we can check stock and have the item you want to demo ready. You are welcome to pop in during opening hours but we can't guarantee we can demo the items you want to hear straight away (e.g. if stock is on loan to another customer or we already have another demo booked). Above all else, it's all about the music - come and experience how amazing it can really sound..


How to find us?

Our hi-fi showroom is easily accessible - we're at 3 Gibb Street, Birmingham, B9 4BF - click here for directions. There are several car parks in the vicinity in addition to dedicated customer parking that we can direct you to.


What can you expect?

- Friendly, expert staff on hand to assist in a comfortable, no pressure environment (take as much time as you need)
- Internet prices (the best possible deals) combined with good old fashioned customer service
- Dedicated hi-fi/speakers demo room, two (2) headphone bars, wireless speakers and much more
- Complimentary fresh coffee, teas, still or sparkling water with every demonstration
- Bring your own music (e.g. high res files, vinyl, CDs, your DAP or laptop, etc)
- Bring your own equipment in for comparison if you wish (we can accomodate this for comparisons)
- Generous part exchanges/trade ins on your old equipment - please email us for a quote


KEF Blade and Mark Levinson

Naim and Focal

Headphones Bar 2

Headphones Bar

Ferrum Audio

iFi Audio and Focal Headphones

Linn and ATC

Icon Audio and ProAc


What equipment do we have on display?

With many more products on display than we can possibly mention here (including many other speakers, hi-fi separates, turntables, headphones, soundbars, AV and home cinema systems), you can look, touch and listen before you buy. Unlike some traditional hi-fi stores with opinionated or pressuring staff, we hope that you'll find us to be the most welcoming and friendly hi-fi store you'll ever visit. After all, we are here for YOU, to help you find the music system which is right for you, and we endeavour to offer exceptional customer service at every stage.


We keep a wide range of equipment on display which is available to listen to during your visit and we really do mean "wide range". Our current speaker selection in store spans between our exclusive offer on Wharfedale Diamond 10.1 speakers to the incredible KEF Reference Meta speaker range. Our headphones range spans from budget (but good quality) models under £200 to high end headphones like Sennheiser HD800S and Focal Utopia with many more on demonstration. If you're interested in something not on display currently, if its on our website, we can arrange a demonstration for you - please call or e-mail in advance and we'll have it ready. Also, don't forget, even if you're not in the market to buy now, you're still welcome to come in for a listen and experience some of the finest hi-fi, speakers and headphones on demo in the west midlands - everyone is welcome and its what we're here for. Pop into our showroom and experience how good your music can sound!


Want to learn more about hi-fi?

If you're new of hi-fi, or even it you're not, we regularly write articles and "how to" guides on the Audio Affair Blog where you can learn more. We're very active on social media - if you "Like" our Audio Affair Facebook page, you can chat about the products we sell and keep upto date with the latest news and special offers.


Custom Installation

Our in-house installation team caters for residential and commercial installations in the midlands, London and beyond. From planning to completion, our team combines 50 years of experience and can work with you to find the right solution. For a quote or to discuss your requirements in full, please e-mail [email protected] We also have a dedicated business development manager for our business customers. For B2B enquiries, please email [email protected]


Audio Affair History

Audio Affair is a trading name of Alexander Michael Limited (registered company number 05750850). We launched online in 2006, initially selling rare audiophile vinyl and in 2007 we expanded our range to include hi-fi separates, AV equipment and headphones. We also opened our showroom and collection point in Birmingham City Centre in the Custard Factory, which is to Birmingham what Shoreditch is to London. Since 2007 we have expanded our range online, our staff and our warehousing to ensure we offer the best selection of products, at the best prices, with good stock holding for quick delivery.


We're music lovers (most of us were brought up on good hi-fi!) so it was always our intention to focus only on the very best specialist products available, from the world of two channel hi-fi, AV, music streaming, multi room systems, headphones and speakers. The "best" doesn't always mean the most expensive though! It simply means we pick only the best at each price level to ensure you get exceptional value for money. You won't find any cheap plastiky phone dock speakers on this website!


In 2012 we refurbished our showroom, adding Naim Audio, Cyrus Audio and KEF Reference to our range of hi-fi in store. We also became the most followed hi-fi retailer on social media (on Facebook and Twitter, as of July 2013). More recently, following extensive customer feedback, we relaunched our website with many new features, including a less cluttered style, larger product photos, real time stock status, and better search to help you find what you're looking for more easily, along with a simpler one-page checkout with the option of applying for finance online (rather than by phone). All of this is backed up by an even better stock and customer service management system to ensure we can offer the very best service. 


Between 2019 and 2021 we have continually grown our stocks to ensure we can offer the quickest possible delivery for online orders and collection. Unlike some dealers who may only have the item on demonstration with a delay on new stock, most items we have on demo are also carried in stock (brand new sealed units), so once you've made a decision in store you can take it away same day. In 2022 we refreshed and updated our showroom to ensure we have even more available to demo and added a second headphones bar area to carer to very high end headphones and matching electronics. In 2023 we added several further leading brands to our range including Bowers & Wilkins, Marantz, Denon, Technics and more.


Fantastic Deals

Free from ties or purchasing restrictions, we have no obligation to sell you one brand over another, so while we may make suggestions and recommendations, we leave it to you to trust your ears. Bring in your own music, equipment from your own system or request a demo at home (our team has travelled as far and wide as Cornwall and Scotland!). Whatever your requirements, we take a genuine interest in helping find the system that's right for you.


We offer so much more than our competitors, including a massive range, low prices, large stock holdings, fast delivery times, expert service and some great deals all backed up by excellent customer service. Everything we offer is available online, by phone, live chat and in store. With many exciting reinvestments and plans for the year ahead to make your experience with us even better, we work hard to be your #1 single-store destination for hi-fi, speakers, headphones and home cinema.


Looking for DJ or Pro Equipment?

In 2012, we launched a sister website DJ Tech Direct, selling DJ and pro music equipment, including DJ decks, mixers, music tech, monitors, music production equipment and more, with its own showroom around the corner.


Contact Details

Customer Services Landline
0121 224 7350/7351

Sales Landline
0121 224 7300/7401

Sales WhatsApp
07706 203859

As Featured/Seen In

The Telegraph
Gadget Show
BBC Midlands Today
Birmingham Mail
Hi-Fi Choice Magazine

Mobile Site

Copyright © Audio Affair (Alexander Michael LTD) 2006-2024. Vat No. 913183835. All rights reserved.