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Hi-Fi - Naim Audio

A well set-up hi-fi system can sound incredible and dramatically improve your enjoyment of music. We specialise in proper hi-fi separates and matching these to suitable hi-fi speakers and pride ourselves on offering expert advice by phone or e-mail and in our showroom. Our carefully selected range of hi-fi equipment includes many industry award winners and spans between great value products, exclusive Audio Affair hi-fi offers and some of the finest music systems available.

You can browse our range of Hi-fi Separates, which includes hi-fi amplifiers and music "source" components, like hi-fi streamers (for enjoying music over the internet and stored on your home network), DACs (for the best sound from your Mac or PC), media servers (for storing music including high res files) and CD players. We also sell a range of one-box hi-fi systems like the Naim Uniti range - just add speakers!

You can also browse our range of Turntables & Cartridges to view our range of turntables, phono cartridges and turntable phono stages (pre-amps) or select Vinyl & Accessories to browse our range of music LPs and turntable essentials and upgrades.

We pride ourselves on good service. If you need any further advice on a new hi-fi system or upgrade for your existing system, please call or e-mail us.


As dedicated Naim Audio retailers we have many models on demo in our showroom, including Mu-So, XS and Classic range hi-fi separates. Learn more in our full Naim range guide or call us for advice on 0121 224 7300/7401 or e-mail us.

For over 40 years, Naim Audio has relentlessly pursued the same simple aim: to recreate the performance a musician has recorded accurately and with all of the information wholly intact. Not only that the notes be faithfully preserved, but also so must the emotion and passion that inspired the performance. Its for this reason that Naim are so popular among music lovers - they bring music to life.

Naim Audio was founded in 1973 by Julian Vereker OBE, a racing car driver, entrepreneur and self-taught engineer, who had a deep passion for music, but was unsatisfied with the sound quality of hi-fi, available at the time. Established in Salisbury (where Naim is based to this day), Julian set about designing and manufacturing a hi-fi range that ignored accepted design wisdom and focused on aspects of design and performance that made music burst to life. In that same year, they released the NAP 200 power amplifier (a model name which still exists today in a far updated version), soon followed by the NAC 12 pre-amplifier in 1974 (and although this model name is no longer used, much like "NAP" for the power amplifiers, "NAC" is still used to designate Naim's pre amplifier models). These initial designs laid the foundations for 40 years of iconic and award winning products that have followed.

As the brand grew in popularity over the 70s and 80s, they sought to grab the attention of press and public with a series of tongue in cheek adverts (you can see these and read more about the brand in our History of Naim blog). In 1983, Naim released their first integrated amplifier, simply called NAIT, a designation also used in current integrated amplifier models today. Naim was awarded with the prestigious Queen's award in 1985 and has received this award a further two times since (once winning for Export in 2010 and once for innovation in digital music streaming in 2014). In 1991, Naim released their first CD player, the CDS, which again flew against conventional wisdom with a two-box design (the current flagship CD player shares a lineage with this original model).

Over the years, many Naim models have achieved iconic status, including the Naim NAP250 power amplifier, a favourite among many audiophiles with a latest iteration of this model that continues to this day. As an emphasis over the quality of the Naim range, they partnered with distinguished British brand Bentley in 2008 to provide music systems for their cars. In 2009, Naim also released the "Uniti" range, which turned the conventional wisdom that "more boxes are always better" by combining power amplifier, pre amplifier, CD player and/or streaming capabilities in one box. Of course, the higher separates Naim systems will always sound better, but the four models in the Uniti range established themselves as such a high performance solutions for a reasonable investment that there are little other options that can compete. 

In 2013, Naim also released the Naim Mu-So, a wireless streaming speaker system and another revolutionary move by the brand. To put this into perspective, the release of this product was as much of a surprise as if Bentley released a competitor in the low-priced car category that outclassed all of the established competitors. The Mu-So has done just that. A hugely popular "lifestyle" music solution, both existing Naim owners and new customers have discovered how wonderful this speaker system sounds as a classy, single box unit for enjoying music in an area where you can't accommodate a full separates hi-fi system.

With a rich heritage and history of pioneering products in the hi-fi industry, Naim have cultivated a brand which is synonymous with the pinnacle of hi-fi, as well as the values and quality of British hi-fi and manufacturing. Naim Audio is designed and manufactured in Salisbury, UK and their relentless pursuit of sonic perfection has seen a host of awards and stellar reviews. Naim offer a range of integrated amplifiers, pre amplifiers, power amplifiers, CD players, streamers, CD players, DACs, loudspeakers and accessories.

In 2011, Naim merged with Focal JM Labs, and with a synergy in design, this makes Focal speakers a natural matching choice for Naim. Other highly recommended options include KEF speakers and ProAc speakers.

Traditional hi-fi speakers (either bookshelf speakers or floorstanding speakers) are passive and require a separate hi-fi amplifier. The most popular type of amplifier is an integrated amplifier (a single box designed to be the heart of your hi-fi system, connecting to all of your music "source" components like hi-fi streamer, CD player etc and to your speakers).

Generally however, the most desireable and best sounding type of amplification though is to have a separate power amplifier (which connect to your speakers) and pre amplifier (which connects to your music "sources" and the power amplifier). By having these two boxes rather than one combined box (hence the word "integrated"), each box is designed specifically to perform that part of the amplification and by splitting these duties up, each section benefits from this dedicated design, separate power supplies, and sometimes better components, resulting in better sound quality through your speakers.

Whatever your choice and budget for amplifier and speakers, we have a range of equipment to suit. We also sell a range of valve amplifiers, which offer a warm, rich sound and a heritage of hi-fi listening that is as endearing to look at as it is to listen to. This valve amplifier range also includes in itself both "integrated" and "pre" / "power" valve amp models.

As mentioned, our range of music "sources" is also comprehensive. Hi-fi streaming has gradually taken over CD players (although we still offer CD players and dedicated CD transports which can be connected directly to a DAC). Streaming music didn't used to be taken very seriously in the hi-fi community back in the days of mp3s and highly compressed audio viles, but with the advent of better content available online, using a hi-fi streamer is now a serious option as a music source and can even sound better than a CD player if you play and collect high res audio files. 

The popularity of turntables for playing vinyl has also massively increased in past years (beyond that of CD players) but please note that your hi-fi amplifier must have a "Turntable" (or sometimes labelled as a "Phono") input to be able to play vinyl on your turntable, as the output level from most turntables is lower than that of other music "sources". If your amplifier doesn't have this input (or even if it does), we recommend using a high quality turntable pre-amp, referred to in hi-fi circles as a phono stage. We also sell a full range of replacement phono cartridges and other turntable essentials to get the best sound from your vinyl.

If you would like further advice, please call or e-mail us or visit our Birmingham showroom and one of our hi-fi experts can assist you. Don't forget to browse our full range of speakers and our Audio Affair exclusive offers as well.

Hi-Fi - Naim Audio

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  • Naim 555PS Power Supply

    Naim 555PS DR Reference Power Supply

    £6,599.00

    Available to buy in store or call to arrange demo on 0121 224 7300/7401

  • Naim CD5si CD Player

    Naim CD5si CD Player

    £1,149.00

    Available to buy in store or call to arrange demo on 0121 224 7300/7401

  • Naim CDX2 CD Player Front

    Naim CDX2 CD Player

    £4,499.00

    Available to buy in store or call to arrange demo on 0121 224 7300/7401

  • Naim DAC Front

    Naim DAC

    £2,749.00

    Available to buy in store or call to arrange demo on 0121 224 7300/7401

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