Posted on Tue, 12 Oct, 2010
Posted by Peter







The Chord Company supplies every cable from within the company, it goes through thorough testing before it is assembled at the company’s facility, set deep in the heart of Wiltshire. The Company was started in 1986 to produce and sell the Chord Chrysalis interconnect range. Never was a product so aptly named. The Chrysalis cable had a remarkably well-balanced set of performance characteristics and from this, The Chord Company’s outstanding range of interconnect cables has emerged and grown. The product line-up has evolved naturally but always with reference to existing Chord cables. This makes the Chord interconnect and speaker cable range remarkably consistent. The essential balance of performance characteristics is maintained throughout the range.

Right from the start, The Chord Company understood the need to ensure that the manufacture and termination process of its products needed to be extremely consistent. This near-obsession with manufacture is a critical factor in maintaining the remarkably coherent performance and quality that Chord products are known for.

Every Chord Co employee, regardless of their role, spends time in the production department in order to understand just how much work and effort goes into the manufacture of Chord products. They are justifiably proud of the remarkable consistency the company’s production methods bring to their products, likewise the thorough quality assurance and testing procedure that every product must go through before leaving the factory. Failures during testing are extremely rare, testament to the rigorous training that every production operative must go through before becoming part of the production team.

The new Chord Plus is also worth a metion, it offers tremendous levels of detail, excellent portrayal of tonal details and an ability to create a good soundstage.

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